FOR IMMEDIATE RELEASE – TORONTO, Canada – September, 2011 – Faulhaber Public Relations Inc. (FPR) is proud to announce its 10th year working with lifestyle, fashion, beauty, and design clients. To celebrate this milestone, the boutique agency is collaborating with some of Canada’s top creative minds on an exciting new project:

Inspired by FPR’s mentors and muses, PROJECT F will include 10 visual art pieces, a special edition logo, a revamped website, and a brand-new blog all set to be revealed this November during a luxurious event at Toronto’s Neubacher Shor Contemporary. FPR Principal Christine Faulhaber and her team will host media, clients, partners and friends to say thank you for 10 years of support.

FPR has always focused on building businesses. “Whether it’s counseling a global brand, finding a new way to drive store traffic or mentoring young design talent, we’ve always made growing brands a priority,” says Faulhaber. “We’re so proud to have worked with some of the best designers, stylists, editors and retailers in Canada and abroad. For our 10th anniversary, we wanted to do more than just plan a party-we’ve chosen to create something memorable, to say thank you and give back.” The event will also raise funds in support of joinFITE. joinFITE (Financial Independence Through Entrepreneurship) is a global empowerment platform partnership between Dermalogica® and Kiva.org that seeks to provide women entrepreneurs with access to small loans in order to start or grow their businesses.

FPR embraces the significance of social media. “It is important to have a prominent online voice in order to participate in the conversations that make our clients’ businesses tick,” says Faulhaber. Building on this momentum, FPR plans to unveil a new website and blog. This revamped digital space is designed to profile the modern and stylized agency, and keep FPR on the cusp of innovative connectivity. FPR will also pay visual homage to its last successful decade of business by reimagining its award-winning logo, originally created by PYLON Design. The enhanced emblem by young designer Genevieve Beharry, represents 10 years of FPR innovations and inspiration.

Christine Faulhaber began her business in 2001 with a handful of clients from a small home office.  Quickly expanding to a larger space and adding enthusiastic staff, the agency has now withstood two recessions and an evolving industry landscape to emerge as a leader in lifestyle communication.  As one of the first boutique agencies in the Canadian market, FPR has promoted countless store openings, managed front of house for dozens of runway shows, and introduced hundreds of products to the market.  Today, with clients from Germany to New York to Vancouver, FPR has grown ten-fold, increasing business and profitability year-over-year. With a dynamic team of experienced PR professionals, FPR hails from Toronto’s trendy Liberty Village, and the vibrant city of New York.

Faulhaber Public Relations Inc. is proud to champion a renowned roster of clients, including: Andrew Richard Designs, Bayview Village, Brave Leather, Dermalogica®, Domison, Fidelity, The Interior Design Show (IDS12), Izzy Gallery, MARK LASH, Over the Rainbow, Secrets From Your Sister, Stacey Zhang, THOMAS SABO, the Toronto Fashion Incubator, and VAWK. Past partnerships have included Finishing Touches, the talented Joeffer Caoc, LCBO, PARA Paints, Zola Shoes, and many more. FPR is committed to helping women around the world through its work with joinFITE and Ovarian Cancer Canada.

Help us celebrate our 10th by joining the conversation; share a story on Twitter using hashtag #FPR10

FOR IMMEDIATE RELEASE – TORONTO, Canada – August 2011 - Faulhaber PR (FPR) is proud to announce its partnership with the highly anticipated Interior Design Show (ID12), Canada’s largest contemporary design show, for the sixth year running.  IDS11, which took place in January 2011, was an outstanding success with 471 media in attendance, 659 media hits in five languages and 484,384,109 in overall media impressions.  For 2012, FPR looks forward to bringing last year’s accomplishments to new heights with fresh ideas in support of the creative talent that IDS brings to Toronto.

The Interior Design Show is Canada’s largest contemporary design fair. Since its doors first opened in 1999, IDS has been visited by over 500,000 design professionals, design-savvy consumers and media; it has served as a design industry hub, providing a unique and unrivalled business opportunity for thousands of design-forward businesses. Each year, world-renowned designers and architects participate as keynote speakers and create inspiring feature exhibits. Located in the city of Toronto, Canada’s economic engine, IDS provides an annual catalyst for millions of dollars spent on design and has helped significantly to place Toronto on the design map.

FOR IMMEDIATE RELEASE – TORONTO, Canada – September 2010 - Faulhaber PR Entertainment Tonight Canada (ET Canada) as official jewellery sponsor of the ET Canada Studio Lounge during the Toronto International Film Festival (TIFF). Home to A-list celebrities, the ET Canada Studio Lounge, located in the Four Seasons Hotel, will serve as a private retreat while the talent prepares for their on-camera interviews. Celebrity fans include actor Malin Akerman, pop sensation LIGHTS, Snoop Dogg, Robbie Williams, Nicky Hilton and Olivia Palermo.

“It is fitting that two top international names, Thomas Sabo and ET Canada, are collaborating at TIFF,” says Thomas Sabo, owner and founder, THOMAS SABO. “Our international brand philosophy is parallel with that of TIFF, and our collections range from classic to edgy, to complement the diversity of talent and films. Our creative designs are inspired by love and passion – qualities visible in each product – which drive artists’ dedication to their work in film.”

Top Celebrities to Play Dress-up in THOMAS SABO

While relaxing in the ET Canada Studio Lounge, international names in film including Nicole Kidman, Hilary Swank and Javier Bardem will have the opportunity to wear THOMAS SABO pieces on-camera and on the red carpet, as well as take home their jewellery favourites. Two towering, brightly-lit glass showcases will house the three signature collections, reflecting a highly-designed aesthetic that is consistent with THOMAS SABO presentations worldwide.

“The THOMAS SABO brand has a strong celebrity following worldwide, and the brand’s ‘glamour’ factor reflects its clientele,” says Christine Faulhaber, Principal, Faulhaber Public Relations Inc., PR Representative for THOMAS SABO Canada. “We felt that showcasing the new Fall/Winter 2010 sterling silver, watch and charm club collections in the prestigious ET Canada Studio Lounge was a perfect fit for the brand and TIFF.”

FOR IMMEDIATE RELEASE – TORONTO, Canada – June 15, 2010 – Faulhaber Public Relations Inc. (FPR), known for its innovative and sophisticated approach to managing lifestyle, fashion and design clients, has recently expanded their reach. Tommee Tippee, international infant retailer and Uptown Toronto’s Bayview Village, join the extensive list of FPR clientele. In these new partnerships, Faulhaber PR will be responsible for media relations, generating brand awareness and special event initiatives.
“For over nine years, fashion and lifestyle clients have relied on Faulhaber PR to connect their brands to consumers,” says Christine Faulhaber, Principal Faulhaber PR. “We offer our clients a broad mix of communications solutions, branding, strategies, implementation and results tracking. We are excited about applying our creative talents to Tommee Tippee and Bayview Village’s business to activate some new ideas and generate concrete growth.”
FPR was selected as the company of choice to direct internationally renowned Tommee Tippee, the number-one brand of infant and toddler feeding products in Great Britain, with their expansion into the Canadian marketplace. Managing PR for the launch in Canada, FPR is ready to host an extravagant event that is sure to attract a guest list of A-list media, bloggers and influential moms alike. Through an exclusive distribution agreement with Babies“R”Us, the world’s top toy and baby products retailer, FPR is excited to introduce this superbrand to Canada.
Bayview Village (BV), one of Canada’s premier shopping destinations and fashion authorities, is pleased to announce its partnership with FPR. BV is a highly curated collection of high-end boutiques set in a “village” environment, coupled with an overall shopping experience that cannot be rivalled. Undergoing an exciting facelift, the shopping centre recently welcomed high-fashion retailers including Andy Thê-Anh and Teenflo’s new label, judith & charles. With the grand opening of gourmet grocer Pusateri’s, store makeovers of David’s, Mendocino, and Andrew’s, and the mall’s new designer decor, BV is quickly emerging as a “haute” destination.

FOR IMMEDIATE RELEASE – TORONTO, Canada – December 23, 2009 – Dermalogica®, the world’s number one professional skin care brand, is pleased to announce its newest partnership with Faulhaber Public Relations (FPR). Recognized as an industry leader, FPR has been building lifestyle, fashion and design businesses since 2001. The Toronto-based agency will be responsible for media relations, generating brand awareness and initiatives, including special events for Dermalogica® in Canada.

Melissa Daniels, General Manager, Dermalogica® Canada, says: “We were very impressed with Faulhaber PR’s creative passion and broad industry experience. We know we have strong brand equity among our clients, and we wanted a PR partner who can help us leverage and grow the brand further. We are looking forward to this collaboration and are confident it will elevate our presence to a new level.”

Fashion and lifestyle brands rely on FPR for a boost off the ground and sales-generating buzz. In 2008, FPR garnered more than 1500 hits for their collective client base, amounting to over 760 million impressions. “Faulhaber PR provides guidance to clients from branding to communications strategies, tactics, implementation and results tracking,” adds Christine Faulhaber, Principal, Faulhaber PR. “We are excited about applying our creative talents to Dermalogica®’s business to activate some new ideas and generate concrete growth.

FOR IMMEDIATE RELEASE – TORONTO, Canada – September 3, 2009 - Faulhaber Public Relations Inc. (FPR), known for its innovative and sophisticated approach to managing lifestyle, fashion and design clients, is expanding their reach with a new office location in Toronto’s Liberty Village and new clients for Fall 2009.

“When Faulhaber PR launched in 2001, we offered our clients a broad mix of communications solutions to support their business goals,” says Christine Faulhaber, Principal Faulhaber PR. “With our ability to continually push the boundaries on originality, our strength in maintaining and forging new media relations and ability to keep our finger on the pulse of the industry, we have developed unwavering client loyalty and brand success. Over the past 8 years we have advanced within the Canadian retail and brand businesses and are continuing to expand our services to multiple emerging Canadian brands as well as cater to well-established international companies.”

International Client Growth

Faulhaber Public Relations was selected as the company of choice to lead internationally renowned German jewellery brand, Thomas Sabo in their expansion within the Canadian market. Managing PR for the launch of Thomas Sabo’s signature store opening in Montreal for Fall 2009, shops-in-shops within Canada’s top retailers, and their new Canadian e-commerce site, FPR is set to host an extravagant upcoming event sure to attract a guest list of A-list media, industry and tastemakers.

FPR’s savvy expertise and innovative, results-driven strategies have allowed them to take their clients to the next level and have ushered in new clients through accolades of their proven success. After taking over the public relations efforts for Project Runway Canada Season 2, Faulhaber will now be representing the show’s talented winner, Sunny Fong, with the launch of his spring 2010 collection, VAWK.

“Faulhaber was essential to the success of Project Runway Canada’s second season. From their whip smart publicity ideas to their strong and varied list of contacts, the buzz they helped create was tremendous. Our series was on everyone’s lips, blogs and social network pages! Add to that their general fashionability and grace under fire, and they were the perfect publicity partners for us,” says Andrea Gabourie, Supervising Producer & Development Executive, Insight Production Company Ltd.

Faulhaber has also increased their services to longtime client Brave Leather Ltd., helping to expand their 17-year leather belt and accessory business with Brave Petworks, a luxury line of eco-friendly leather designed for dogs and cats. “With FAULHABER’s efforts, Brave now has a pull-demand. When customers go into a store and look at one of our products, they know our brand. The public better understands who we are now,” says Scott Irvine, President & Designer, Brave Leather.